외식가치가 고객만족도에 미치는 영향

• 영문명: The Effects of Dining-out Values on Customer Satisfaction: A Comparison between Mature Consumers and Non-Mature Customers
• 발행기관: 한국관광학회
• 저자명: 南宮榮 劉遠偉
• 간행물 정보: 『관광학연구』제35권 제3호, 111~132쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

Given the growing number of older people in the society, the consumer behaviors of this group are an increasingly important area for marketers and practitioners. This study focused on the dining-out values of older consumers as compared to younger consumers in the foodservice industry. Data were collected from 407 people in Seoul and Gyeonggi province from June to July 2010. Results of a factor analysis suggested three different factors of dining-out value: ‘hedonic/experiential value,’ ‘utilitarian/economic value,’ and ‘convenience value.’ Results also revealed that hedonic value and utilitarian value significantly affect customer satisfaction among younger respondent group, while only hedonic value had a positive significant effect on customer satisfaction among older respondent group. Based on the findings from this study, implications for the successful management of consumers’ value perceptions in restaurant management were discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

노년소비자 고객가치 만족도 비교연구 Mature customers Customer value Satisfaction Comparative study