아시아의 외식시장 국가 분류 설계

• 영문명: Country Classification Scheme on Asia Foodservice Market
• 발행기관: 한국관광학회
• 저자명: 韓京秀 辛宣和
• 간행물 정보: 『관광학연구』제35권 제3호, 37~55쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

In order to provide overseas expansion strategies of food service company into Asian market, this study classified Asian food service market. Data on 23 socio-economic characteristics of the 37 Asian countries were collected from UN, World Bank, Asian Development Bank, and MSU Ciber. Results of a factor analysis on the 23 variables yield five different dimensions of a country's socio-economic characteristics(i.e., quality of life, infrastructure, level of advancement, price stability, and market potential). Result from a cluster analysis on the 37 countries, which was based on the five factors, delineated six different clusters of Asian food service market. South Korea was classified as cluster 4 with Japan, Brunei and Malaysia, while China was classified as cluster 1 with Thailand, Turkey, Kazakhstan and Russia. The characteristics of each of the six clusters and practical implications were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론 및 시사점

참고문헌

키워드

아시아 외식시장 해외진출 국가분류 군집분석 Asia Foodservice market Overseas expansion Country classification Cluster analysis