레스토랑 브랜드 개성에 관한 연구동향 및 기여의 고찰

• 영문명: A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation
• 발행기관: 한국관광학회
• 저자명: 韓聖鎬
• 간행물 정보: 『관광학연구』제35권 제2호, 337~353쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

This study critically reviewed previous research on restaurant brand personality which appeared on Korea Research Foundation listed hospitality and tourism journals. First, Aaker's(1997) conceptualization and measurement of brand personality were scrutinized. Then previous Korean researches on restaurant brand personality were reviewed in terms of Aaker's conceptualization and measurement model. Results showed that there were three different types of restaurant brand personality researches in Korea. First type of researches were the researches that employed Aaker's conceptualization of brand personality only. Second type of research were the researches that developed Korean measurement scales of restaurant brand personality. The third type of researches were the researches that used both Aaker's conceptualization and other researchers conceptualization of brand personality. Based on the findings of this study, future research directions were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 브랜드 개성에 관한 연구동향 및 학문ㆍ실무적 기여 고찰

Ⅳ. 결론 및 시사점

참고문헌

키워드

레스토랑 브랜드 개성 연구동향 기여 Restaurant Brand personality Research trends Contributions