U-관광서비스가 관광지 서비스품질과 만족에 미치는 영향

• 영문명: Effect of U-Tourism Service on Family Visitors' Perceived Service Quality and Satisfaction at a Cultural Heritage Site
• 발행기관: 한국관광학회
• 저자명: 姜旼愛 柳䛈暎 嚴瑞浩
• 간행물 정보: 『관광학연구』제35권 제2호, 229~247쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

This study explored the effect of U-tourism service on visitor's perceived service quality and satisfaction at a cultural heritage site. Particularly, by adapting HISTOQUA, a new model of perceived quality and satisfaction formation process was proposed in this study. In order to test the new model, data were collected from 275 visitors at Hwa-Seong Haeng-gung on May of 2009. The questionnaire was given to family tourists with children who experienced U-tourism service. The findings of this study were as follows: 1) Parents' perception of children's satisfaction with U-tourism service had a significant influence on the parents' satisfaction, 2) Parents's satisfaction of U-tourism service had positive influence on their perceived service quality, 3) Parents' perception of children's satisfaction had stronger influence on their perceived service quality than their satisfaction of U-tourism service, and 4) the perceived service quality had strong influence on the overall satisfaction. Based on these significant findings, theoretical implications and limitations of the study were discussed.

목차

Ⅰ. 서론

Ⅱ. 이론 고찰

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

U-관광서비스 HISTOQUAL 가족단위 관광객 문화유산관광지 U-Tourism service Family visitors Cultural heritage site