농산물 직거래에 대한 농촌관광의 효과

• 영문명: The Effects of Rural Tourism on Farm-to-Consumer Direct Transaction: An Empirical Test of the Endogeneity of Rural Tourism
• 발행기관: 한국관광학회
• 저자명: 朴商坤 朴石熙
• 간행물 정보: 『관광학연구』제35권 제2호, 189~206쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

This study analyzed the relationship between rural-tourism and farm-toconsumer direct transaction using the survey data of 36,989 responses obtained from the 2009 Social Statistics Survey. Previous literature examined the determinants of farm-to-consumer direct transaction, and pointed out that the rural- tourism might suffer from the endogeneity problem. If there is endogeneity in rural-tourism as explanatory variables, the effects of ruraltourism on farm-to-consumer direct transaction may be insignificant or the estimates may be wrong-signed. To solve this problem, this study employed the endogenous switch probit model. With this model, this study tested whether the rural-tourism was endogenous. Results of this study showed consistent estimates for the effects of rural-tourism on farm-to-consumer direct transaction. Results also indicated that on average, the rural-tourism increased the farm-to-consumer direct transaction by 17.4%. This suggests that rural-tourism does not suffer from the endogeneity problem.

목차

Ⅰ. 문제 제기

Ⅱ. 기존 논의 및 분석모형

Ⅲ. 실증분석

Ⅴ. 요약 및 시사점

참고문헌

키워드

농촌관광 자발적 프로그램 내생성 내생전환 프로빗 모형 Rural tourism Voluntary program Endogeneity Endogenous switch probit regression