국내관광의 지각된 가치에 따른 관광객 세분시장별 만족도 및 충성도 특성 분석

• 영문명: Segmentation of Korean Domestic Tourism Market and Analysis of Satisfaction and Royalty of Each Segment
• 발행기관: 한국관광학회
• 저자명: 李台熙 尹裕埴 鄭潤熹
• 간행물 정보: 『관광학연구』제35권 제2호, 145~165쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

This study was to identify the segments of Korean domestic tourism market based on the domestic tourists perceived value. It also analyzed the socio-demographic characteristics, level of satisfaction and royalty to domestic tourism of each segment. Data were collected from 229 residents of Seoul metropolitan city from November to December 2009. Results of a cluster analysis, which was based on perceive values of Korean domestic tourism(i.e., monetary, emotional, functional value), suggested three segments of domestic tourism markets: emotional monetary value segment, emotional functional value segment, low domestic tourism value segment. Results af MANOVA analysis identified statistical significant differences between the segments with regard to the level of satisfaction and loyalty, the socio-demographic variables(age, age, income level), and the visitors' behavioral variables(tourism expenditure, tourism information source). Theoretical and managerial implications were discussed in the conclusion.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ｖ. 결론

참고문헌

키워드

국내 관광 지각된 관광 가치 시장세분화 만족도 충성도 Domestic tourism Perceived tourism value Market segmentation Satisfaction Customer royalty