외식프랜차이즈 시스템의 공정성이 관계의 질과 경영성과에 미치는 영향

• 영문명: The Effects of Perceived Fairness on the Relationship Quality and Management Performance: A Comparison between Franchiser and Franchisee in the Food Service Industry
• 발행기관: 한국관광학회
• 저자명: 鄭由景 黃藝林 朴修賢
• 간행물 정보: 『관광학연구』제34권 제7호, 37~60쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.10.31

영문 초록

This study examined the effects of mutually perceived fairness between franchiser and franchisee on their relationship quality and management performance. The mutually perceived fairness was conceptualized in terms of distribution fairness and procedure fairness. The relationship quality was measured in terms of satisfaction, trust and commitment and the management performance was measured based on the BSC(Balanced Scorecard). Data were collected from 374 franchiser and franchisee in the Korean food service industry. The results showed that the procedural fairness made a positive impact on satisfaction, trust and commitment, while the distribution fairness did not. Results also indicated that the relationship quality made different effects on different aspects of management performance. Results from this study suggested that the franchisers and franchisees acknowledged the importance of procedure fairness in achieving the satisfaction, trust and commitment, and in turn, in makeing fruitful management performance.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

공정성 경영성과 관계의 질 만족 신뢰 결속 Fairness Management performance Relationship quality Satisfaction Trust Commitment