음식관광 결정 요인

• 영문명: Identifying the Determinants of Food Tourism Behavior: A Focus on Impact of the Placeness and Involvement
• 발행기관: 한국관광학회
• 저자명: 朴承玄 徐龍錫
• 간행물 정보: 『관광학연구』제34권 제6호, 149~169쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

The study determines the factors that impact on tourists' food tourism behavior Particularly, based on the related literature, this study focuses on the impact of tourists' level of attachment and involvement to a places on their food tourism choice behavior. It also investigates the mediating effects of the expectancy-value which operates in between placeness and food tourism behavior. Data were collected on-line from 300 people who visited Jeollabuk-do, which is the representative place of food tourism in Korea. Results shows that both the involvement and the placeness of the tourists make significant influences on the respondents' food tourism behaviors. Results also indicate that the expectancy value has also a mediating effect. Especially, enduring involvement turns out to be the most important factor in explaining the tourists' food tourism behavior. Finding from this study suggest that the government and the marketers should be concerned about the basic elements of food tourism such as authenticity of the foods and the attractiveness of the travel destination.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법론

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

음식관광 관여도 장소성 기 대가치 관광행동 Food tourism Involvement Placeness Expectancy-value Tourism behavior