고급레스토랑 고객의 재방문의도 형성과정에서 전환비용의 조절효과

• 영문명: The Moderating Effect of Switching Costs in Upscale Restaurant Customers' Revisit Intention Formation
• 발행기관: 한국관광학회
• 저자명: 鄭豪均 張峻豪 韓熙燮
• 간행물 정보: 『관광학연구』제34권 제5호, 331~354쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.08.31

영문 초록

This study explored the relationship between customers' consumption emotion, satisfaction and revisit intention in the context of upscale restaurant. Particularly, it focused on the moderating effects of switching cost. Data were collected on-line from 351 American people who visited an upscale restaurant in 2009. Results of structural equation analysis showed that both positive and negative emotions had a significant effect on satisfaction. In addition, repeat visit intention was found to be a positive function of satisfaction. Subsequent tests for metric invariances demonstrated the moderating role of monetary and non-monetary switching costs. Specifically, the strengths of the relationship between satisfaction and repeat visit intention was higher for low monetary and low non-monetary switching cost groups than their counter parts. Implications and future research areas were discussed.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

전환비용 소비감정 고객만족 재방문 의도 고급레스토랑 Switching costs Consumption emotions Customer satisfaction Revisit intention Upscale restaurant