인터넷 관광정보에 대한 사용자의 지각, 태도, 그리고 정보탐색노력

• 영문명: The Relationship between Internet User's Perception, Attitude and Information Search Effort on Internet Tourism Information
• 발행기관: 한국관광학회
• 저자명: 정철 이준남
• 간행물 정보: 『관광학연구』제34권 제5호, 265~286쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.08.31

영문 초록

In this study, the relationship between user's perception, attitude, and information search effort on Internet tourism information was examined. Data were collected from 402 people at three subway stations and one domestic airport in Seoul, Korea. Results showed that perceived use of ease influenced perceived usefulness, and that perceived usefulness influenced both attitude and search effort on Internet tourism information. In addition, the respondents attitude also had an impact on information search effort. In terms of the total effect, perceived usefulness had the strongest effect on information search effort. These results supported both theory of reasoned action and technology acceptance model. Limitation of this study and direction for future research were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 논의 및 시사점

참고문헌

키워드

지각된 이용용이성 지각된 유용성 태도 정보탐색노력 합리적 행위 이론 기술수용모형 Perceived use of ease Perceived usefulness Attitude Information search effort Theory of reasoned action Technology acceptance model