관광스토리텔링의 중요요소에 따른 관광지 러브마크(Love Mark) 기대에 관한 연구

• 영문명: Tourists Expectation of Destination Love Mark from Tourism Storytelling
• 발행기관: 한국관광학회
• 저자명: 楊貞妊 印玉男 李台熙
• 간행물 정보: 『관광학연구』제34권 제5호, 155~176쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.08.31

영문 초록

This paper introduced the concept of travel destination 'love mark' and examined the relationship among the tourism storytelling, tourists expectation of destination love mark, and intention to visit. Data were collected from 323 people at four provinces of Korea on May 2009. Results indicated that out of six dimensions of tourism storytelling elements, level of descriptiveness and authenticity were most likely to influence on the tourists expectation of a destination love mark. Results also showed that the tourists expectation of destination love mark tended to impact on their intention to visit and inform by word of mouth. Based on the finding of this study, several practical implication were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구 검토

Ⅲ. 연구방법

Ⅳ. 분석결과 및 해석

Ⅴ. 결론 및 시사점

참고문헌

키워드

관광스토리텔링 관광지 러브마크 감성적 관계 Tourism storytelling Travel destination's love mark Emotional relationship