호텔연회 종사원 특성별 경영성과 인지의 차이

• 영문명: The Difference of Management Performance Perception among Hotel Banquet Employees: The Internal Marketing Perspective
• 발행기관: 한국관광학회
• 저자명: 林知恩 金敬淑
• 간행물 정보: 『관광학연구』제34권 제4호, 291~310쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study was to examine the relationship between perceived internal marketing and management performance among hotel banquet employees. Data were collected from 789 tourist hotel banquet employees at 67 Korea tourist hotels in 2008. Results showed a significant positive correlation between the perceived management performance and internal marketing among the hotel banquet employees. Particularly, perceived level of internal marketing made a positive impact on non-financial competitive aspect of the perceived management performance. Socio-demographic and work characteristics also were related to the non-financial competitive factor of the perceived management performance. Specifically, results indicated that working department, work period and level of the hotel have different effects on the perceived management performance. Findings from this study could be used for effective intenal marketing for hotel banquet employees.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

호텔연회 내부마케팅 경영성과 상호작용 Hotel banquet Internal marketing Management performance Interaction