슬로시티 매력과 방문객 만족, 행동의도와의 관계

• 영문명: The Relationship between Destination Attractiveness, Visitor Satisfaction and Behavioral Intention: A focus on Slow City, Cheongsan Island
• 발행기관: 한국관광학회
• 저자명: 韓智淑
• 간행물 정보: 『관광학연구』제34권 제4호, 167~182쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

This study investigated the relationship between visitors' perception of destination attractiveness, overall satisfaction and future behavioral intention at a slow city in Korea. Data were collected from 197 visitors to Cheongsan island, a slow city in Korea, in 2009. Attractiveness of the destination was measured in terms of nature, culture, tourism capacity, and affect, while future behavioral intention was measured in terms of intention to revisit and recommendation to others. Results showed that the level of affect, nature and tourism capacity of the Slow City's were positively associated with both visitor satisfaction and future behavioral intention. However, cultural attractiveness only influenced on the intention to revisit. Based on the findings of this study, several theoretical and practical implications were suggested for the Slow City destination management.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 자료 분석 및 결과

Ⅴ. 논의와 결론

참고문헌

키워드

관광지 매력 방문객 만족 행동 의도 슬로시티 청산도 Destination attractiveness Visitor satisfaction Behavioral intention Slow City Cheongsan Island