다목적지 여행의 결정요인 분석

• 영문명: Identifying Determinant Factors of Multiple Destination Trip Participation
• 발행기관: 한국관광학회
• 저자명: 이혜진 송운강
• 간행물 정보: 『관광학연구』제34권 제4호, 127~142쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

Multiple destination trip participation has been rarely explored in the field of tourism demand studies in spite of its importance. This study investigates the determinant factors of multiple destination trips participation using a logistic regression model. Data were collected from 812 visitors to Seorak National Park on January 2009. Results indicated that the rate of the multiple destination trip participants was about 84% among the samples. Results also showed that travel distance, overnight stay, use of personal car made statistically significant effects on multiple site visit.. Particularly, results demonstrated that the rate of multiple destination trips participation was tend to be increased continuously when the participants travel distance exceeded 175km.

목차

Ⅰ. 서론

Ⅱ. 다목적지 여행의 개념과 현황

Ⅲ. 자료 및 분석모형

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

다목적지 여행 로짓모형 설악산 국립공원 Multiple destination trips Logit model Seorak national park