패밀리레스토랑의 물리적 환경이 감정반응과 고객충성도에 미치는 영향

• 영문명: The Effect of a Family Restaurant's Physical Environment on the Customers' Emotional Responses and Loyalty
• 발행기관: 한국관광학회
• 저자명: 趙成鎬
• 간행물 정보: 『관광학연구』제34권 제1호, 363~385쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

The study is to determine the causal relationships among the physical environment, emotional responses and customer loyalty in the family restaurant context. A total 472 responses were collected via a self-report questionnaire at seven family restaurants in capital region of Korea and Seoul. Results show that the level of merchantable quality of the food have a significant effect on the customers' pleasure and loyalty, while the restaurant's physical environment have a significant influence on the customers' favorable impression of the restaurant. Results also indicate that convenience have a significant impact on the customers' pleasure and loyalty, while service of employees have a significant effect on the customers' pleasure, favorable impression of the restaurant, and loyalty. Based on the findings of this study, several practical implications are also proposed.

목차

I. 서론

II. 연구의 이론적 고찰

III. 연구설계

IV. 실증분석 결과

V. 결론 및 시사점

참고문헌

키워드

패밀리레스토랑 물리적 환경 감정반응 고객충성도 Family restaurant Physical environment Emotional responses Customer loyalty