지역축제 시장규모추정 및 수요분석

• 영문명: Estimating the Korean Local Festival Market Size and Analyzing the Determinants of the Demand
• 발행기관: 한국관광학회
• 저자명: 文惠宣 李希燦
• 간행물 정보: 『관광학연구』제34권 제1호, 277~294쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

This study was to estimate the total volume and expenditure of Korean local festival market and to analyze determinants of the demand. Using the zero inflated Poisson model, the key determinants of the local festival demand have been scrutinized. The total number of visits and total number of visiting days at Korean local festivals were estimated to be 22,969 thousands, and 33,237 thousands respectively. In addition, the total expenditure of Korean local festival participants were estimated to be 795,2 billion Korean Won. Results also indicated that people who pursued an active lifestyle were more likely to participate in the local festivals, while the residents of Seoul and its surrounding areas were less likely to participate in the local festival than those of smaller cities. Finally, it also turned out that the socioeconomic characteristics of individuals did not explain much about the local festival demand.

목차

I. 서론

II. 조사 및 연구방법

III. 시장규모추정 및 수요분석

IV. 결론

참고문헌

키워드

지역축제 연중조사 관광총량 총지출 수요분석 Local festival In-season survey Total visits Total expenditures Demand analysis