역사문화유적지로써 경복궁 매력속성에 대한 IPA

• 영문명: The Attractiveness of Gyeongbok Palace as a Cultural Heritage Site: An Application of the Important Performance Analysis
• 발행기관: 한국관광학회
• 저자명: 朴恩京 崔炳吉 賈程惠
• 간행물 정보: 『관광학연구』제34권 제1호, 179~194쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

This study evaluates the attractiveness of Gyeongbok Palace, the most popular culture heritage site in Seoul, using the IPA(Important Performance Analysis). Data were conveniently collected on-site from 390 Korean visitors on September 2008. Results of IPA illustrate that 8 out of 17 attractiveness attributes fell in to the keep up the good work quadrant, in areas mainly related to historicity of the place and convenience. In contrast, the 8 attributes associated with educational value and on-hand experience are turned out to be low priority. quadrant. Results of this study suggest that the administrators of the place need to better promote educational value of Gyeongbok Palace.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

역사문화유적지 매력속성 중요도-만족도 분석 Cultural heritage site Attractiveness Importance-performance analysis