航空社 셀프서비스 技術에 대한 顧客 認知 및 使用意圖 分析

• 영문명: Analysis of the Customers's Perception towards the Airlines' SST and Intent of its Use by the customers through Extended Technology Acceptance Model and Self-Determination Theory
• 발행기관: 한국관광학회
• 저자명: 趙民虎 尹德花
• 간행물 정보: 『관광학연구』제33권 제7호, 459~485쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

The growing use of Information and Communication Technology in services has revolutionized the interaction between the Airline companies and customers. Customers can perform self-booking, ticketing, and checking-in through the Internet and kiosks without the assistance from airline agents. This also allows the Airlines to reduce labor and operating costs. Therefore, it has become important for the Airline companies to understand how customers perceive and accept SST as the Airlines struggle in persuading their customers to use SST. This study analyzed the customers' perception and their intention to use SST through the Extended Technologies Acceptance Model(ETAM) and the Self-Determination Theory(SDT). The research was conducted among Korean customers who have experience in using SST.

목차

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

항공사 셀프서비스기술 고객인지 사용의도 확장된 기술수용모형 자기결정성 동기이론 Airlines' self-service technologies Customers' perception Intention to use Extended technology acceptance model Self-determination theory