地域이미지와 祝祭이미지의 相互 因果關係

• 영문명: Reciprocal Relationships between Destination Image and Festival Image
• 발행기관: 한국관광학회
• 저자명: 文戀姬 蔡瑛錫 曺溶常 崔志昊
• 간행물 정보: 『관광학연구』제33권 제7호, 355~378쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

This study examined the reciprocal relationship between destination image and festival image. In order to do this, four different structural equation models, which specify different relationships between destination image, festival image and destination loyalty, has been developed. Data were collected from 131 visitors from the 2008 Gwangju Biennale. The results support partial mediation models of destination image and festival image. This suggests that even though destination loyalty might be directly influenced by both destination image and festival image, it also could be mediated by both variables. Particularly, the mediating effect of destination image was more significant than that of festival image in explaining destination loyalty. A discussion of the key findings and directions for future research were provided.

목차

Ⅰ. 서론

Ⅱ. 문헌 고찰 및 모형 설정

Ⅲ. 연구 모형 및 실증 분석

Ⅳ. 결론

참고문헌

키워드

축제이미지 지역이미지 로얄티 광주 비엔날레 Festival image Destination image Loyalty Gwangju Biennale