觀光客의 感情反應, 顧客滿足, 再訪問 意圖間의 關係

• 영문명: The Relationship of Tourist's Affective Response, Satisfaction and Revisit intention: Focusing on the Moderation Effect of Cognitive Dissonance
• 발행기관: 한국관광학회
• 저자명: 문혜영 윤유식
• 간행물 정보: 『관광학연구』제33권 제7호, 317~333쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

This study was to examine the relationships of tourists' affective response, satisfaction, and revisit intention focusing on the moderation effect of cognitive dissonance. A total of 262 useful sample was collected from on-site survey in the tourism destination. EFA and CFA were conducted to produce validated variables to examine any relationships among the proposed constructs in this study. It can be concluded that three dimensions from EFA (positive affective responses, aggressive affective responses, and regretful affective responses) have relationships with tourist satisfaction and these responses positively or negatively affected tourists satisfaction level. The theoretical and practical implications were discussed in the conclusion.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 결과 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

인지부조화 감정반응 만족도 재방문 의도 Cognitive dissonance Affective response Satisfaction Revisit intention