徒步旅行 動機에 관한 探索的 硏究

• 영문명: An exploratory study of walking-tour motivation: The case of Je-Ju Island 'Ol-Legil'
• 발행기관: 한국관광학회
• 저자명: 朴令 玄龍豪
• 간행물 정보: 『관광학연구』제33권 제7호, 75~93쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

The purpose of this study is to explore the motivations of ‘walking tour’, which has recently become a newly introduced tourism product. To explore the motivations of walking tour, an in-depth and open-question interview were undertaken. The interviews were conducted based on ‘Ol-Legil’ in Jeju island, known as a popular attraction among tourists who want to walk. The results of this study are as follows: a total of eight dimensions were found by analysing the answers of the interviewees, named ‘natural affinity/ experience’, ‘curiosity’, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’, ‘health enhancement’, ‘family togetherness’, and ‘socialization’. Among those motivations, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’ are considered as differential motivations of walking tour since they were not recognized as important factors of the previous studies. Limitations of the research are discussed and implications for marketing practitioners and researchers are presented.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

도보여행 제주도 올레길 방문동기 심층면접 Walking-tour Je-Ju Island 'Ol-Legil' Motivation Depth interview