축제프로그램의 체험만족이 재방문의사 및 추천의사에 미치는 영향

• 영문명: The Impacts of Festival Participants' Satisfaction Level of Hands-on Activities on their Intent of Revisit and Recommendation
• 발행기관: 한국관광학회
• 저자명: 이범재 정경일
• 간행물 정보: 『관광학연구』제33권 제6호, 215~236쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

This study was to find out the impact of a local festival participants' satisfaction level of hands-on activities programs on their intent to revisit and recommendation. In order to explore the impact, 395 samples were selected from participants of two winter-experiencing festivals: Hwacheon Mountain Trout Festival and Mt. Taebaek Snow Festival. Factor analysis came up with the five hand-on activity program factors such as entertainment program, visual sentiment program, local indigenous product program, physical activity program, and ceremony program. Among those programs, entertainment program, local indigenous product program, and physical activity program impacted significantly on revisit intent. Also, hands-on activity programs such as visual sentiment program, local indigenous product program, and physical activity program significantly influenced the recommendation intent.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

지역축제 프로그램 체험 재방문의사 추천의사 Local festival,Program experience,Revisit intent,Recommendation intent