고궁관광 평가요인과 만족도 분석

• 영문명: An Evaluation of the Quality and Level of Satisfaction on Royal Palace Tourism: Focusing on Authentic Experience and HISTOQUAL
• 발행기관: 한국관광학회
• 저자명: 김지선 이훈
• 간행물 정보: 『관광학연구』제33권 제6호, 37~54쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

Recently an interest in royal palace tourism has increased in Korea as a type of special interest tourism(SIT). This study proposed a 6 dimension conceptual model of evaluating the quality of royal palace tourism experience (i.e., interpretation, convenience, responsiveness, contents, objective authenticity, existential authenticity) and examined the impacts of the 6 factors on overall satisfaction and intention of revisit and recommendation. Data were collected from 614 domestic and foreign travellers at the five royal palaces in Seoul. Results showed that 'interpretation' was the most important factor in explaining 'general satisfaction' and 'intention of recommend', while 'existential authenticity' was the most important factor that impact on 'intention of revisit'. These suggest that interpretation and existential authenticity could be considered as the important factors in royal palace tourism quality and satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

문화유산관광 고궁관광 객관적 진정성 실존적 진정성 HISTOQUAL Culture heritage tourism,Royal palace tourism,Objective authenticity Existential authenticity,HISTOQUAL