한국음식의 질에 따른 제주방문 중국관광객의 시장세분화

• 영문명: Market Segmentation of Chinese Tourist to Jeju by their Evaluation of the Quality of Korean Food
• 발행기관: 한국관광학회
• 저자명: 양성수 정철 육운 조문수
• 간행물 정보: 『관광학연구』제33권 제5호, 387~408쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.10.31

영문 초록

This study aimed to segment the Chinese tourist market based on differences of perceived food quality among tourists visiting Jeju Island. The data was collected from 311 respondents at Jeju international airport on August, 2009. Results of cluster analysis identified three different segments of the Chinese tourist market: low evaluated food quality, medium evaluated food quality, and high evaluated food quality. In addition, Chi-square test results showed that socio-demographic factors differed significantly among the three groups. Based on these results, specific profiles of Chinese tourist were created and guidelines were established for marketing to Chinese tourists. Future research is needed to collect data not only from Jeju but also nationwide.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

중국인 외식성향 음식의 질 시장세분화 군집분석 Food characteristics of chinese Quality of food,Market segmentation,Cluster analysis