호텔 웹 사이트의 검색엔진 최적화 평가모형 개발 및 수준 비교에 대한 연구

• 영문명: Search Engine Optimization Model Development and Comparison of Hotel Web Sites
• 발행기관: 한국관광학회
• 저자명: 김길래 정소연
• 간행물 정보: 『관광학연구』제33권 제5호, 271~295쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.10.31

영문 초록

To maximize the web visibility, hotels need strategies to boost their ranking on search engine results. To address this need our study developed the search engine optimization(SEO) evaluation model and compared the level of search engine optimization of hotels' web sites. First, based on the previous literature, eight factors such as title tag, meta tag, header tag, URL, alt tag, flash, robots. txt, site map were incorporated into the SEO evaluation model. Then, 4 local and 54 international web sites were compared in terms of the eight factors. Results showed that local hotel scores were higher than those of international hotels in terms of header tag, URL, and site map. In contrast, international hotels were far ahead in terms of all the other important factors. This implies that local hotels need to upgrade their web sites from the SEO perspective.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 내용

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

인터넷 마케팅 호텔 웹 사이트 검색엔진 최적화 Internet marketing,Web sites,Search engine optimization