프랜차이즈 조직에서 가맹점 성과에 영향을 주는 가맹본부 효과

• 영문명: Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis
• 발행기관: 한국관광학회
• 저자명: 김영국 권현수
• 간행물 정보: 『관광학연구』제33권 제5호, 77~97쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.10.31

영문 초록

This study is a multi-level analysis of the effect that fanshisors have on the performance of franchisees. Data were collected from 85 franchisors and 307 franchisees. Hierarchical Linear Model analysis indicated that at the franchisee level organizational commitment was positively related to performance while at the franchieor level experience, entrepreneurial orientation and relational governance were positively related to the franchisee's performance. Moreover, the franchisor attributes proved tomoderate on the relationship between the franchisee attributes and performance. The results contribute to franchise literature by applying a mult-ilevel perspective and empirically demonstrating the effects of franchisors' on franchisee's performance.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설설정

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

프랜차이즈 본부효과 가맹점 성과 다수준 분석 위계적 선형모형 Franchise,Effects of franchisor,Franchisee's performance,Multilevel analysis HLM