조직문화특성이 호텔PR 전략에 미치는 영향

• 영문명: Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers
• 발행기관: 한국관광학회
• 저자명: 윤영일 오익근
• 간행물 정보: 『관광학연구』제33권 제4호, 297~313쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.08.31

영문 초록

This study is to explore the relationship between PR and organizational culture patterns. The relationship between PR and organizational culture patterns was considered as follows. First, employee orientation had significant influences on public affairs management, crisis management, reputation management, and didn’t have a significant influence on promotion and campaign management. Second, customer orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management. Third, innovation orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

조직문화특성 PR전략 Organization culture patten Public relationship strategy