동기를 이용한 생태관광지 방문객 유형 분류

• 영문명: Typology of Visitors using Tourism Motivations: a Case Study of Galápagos Archipelago
• 발행기관: 한국관광학회
• 저자명: 최영희 이훈
• 간행물 정보: 『관광학연구』제33권 제3호, 347~368쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

Researchers have been interested in ecotourists' characteristics and their impacts. However, there are not many study results to identify visitors themselves on ecotourism destination or to make typology of ecotourists. The purpose of this study was to develop a motivational profile of a distinct segment of tourists who visited archipelago Galápagos. The study used a factor analysis and confirmed five dimensions of tourism motivation; ‘observations of nature setting’, ‘learning and experience’, ‘relaxing’, ‘being in nature setting’, and ‘adventure’. From the scales, three clusters were identified; ‘nature tourists’, ‘learning tourists’, and ‘ecotourists’. This study found some differences among these tour types in the ecotourism destination. Theoretical and practical implications of the study are also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

생티관광 생태관광객 관광객 동기 갈라파고스 유형화 세분화 Ecotourism Ecotourists Tourist motivation Galápagos Typology Segmentation