농약오염을 유발한 골프장의 사과방식이 진실성과 이미지회복에 미치는 영향

• 영문명: The Effect of Apologetic Types on Tourist's Trueness and Image Restoration toward the Golf Resort Induced to Agricultural Chemical Contamination
• 발행기관: 한국관광학회
• 저자명: 박종구 김오우 김명식
• 간행물 정보: 『관광학연구』제33권 제3호, 287~307쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This paper is to examine the effects of apology methods on tourists' perceived trueness and image restoration toward the golf resort induced to agricultural chemical contamination. Apology contents were obtained from the frequently used image restoration strategy. Data were collected through onsite interviews of 250 tourists in Bomoon Resort. Hypothetical apology messages such as denial. bolstering, differentiation, transcendence, and compensation, were created through 8 scenarios. The results indicated that the same patterns of determinants were evident for each of the two variables. For trueness, the most prominent part-worth coefficient was 10% donation for local residents, followed by inability to control contamination. For image restoration, the factor with the highest coefficient was also to return 10% of the profit back to local residents.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석의 결과

Ⅴ. 결론

참고문헌

키워드

진실성 이미지 회복 과도한 농약남용 컨조인트 분석 Trueness Image restoration Agricultural chemical contamination Conjoint analysis