축제 이해관계자의 방문객 만족요인 인식에 관한 비교연구

• 영문명: Comparative analysis of festival satisfaction factors: a comparison of festival stakeholders
• 발행기관: 한국관광학회
• 저자명: 李京模
• 간행물 정보: 『관광학연구』제33권 제2호, 349~368쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

The festival visitor's satisfaction factors have been mainly highlighted on the perspective of visitors in the past research. However, in this paper, perspectives of festival organizers and host communities on the importance and performance arguably were analyzed on a comparative basis to find the gaps and differences among related festival stakeholders. Six dimensions of twenty eight variables in influencing festival visitor's satisfaction were identified by literature review, and an importance-performance analysis was conducted with 381 responses of 73 festival organizers, 237 festival visitors and 71 host community residents. The result reveals that the stakeholder groups share the same perception on various dimensions. Author found that stakeholders have different perception on several variables.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 고찰

Ⅲ. 조사설계와 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

축제 이해관계자 축제방문객 만족요인 중요도-성취도분석 Festival stakeholders Festival visitor's satisfaction factor IPA: Importance-Performance Analysis