상위등급 항공좌석 선택결정요인 분석

• 영문명: Determinants of Selecting the Upper-Class Air Flight Seats
• 발행기관: 한국관광학회
• 저자명: 윤재석 박정화 조용현
• 간행물 정보: 『관광학연구』제33권 제2호, 267~286쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This article aims to identify the characteristics of upper-class air flight seats users, comparing to the economy-class seat users. Demographic information and consuming behaviors of leisure activities, premium products and attributes of airline services were hypothesized to influence on the selection of upper-class airline seats. Survey was conducted using 325 people in Korea and the data was analyzed through factor analyses and logistic regression analyses. Authors found that income, age, frequency of overseas travel, golf rounds and musical viewing are significant factors influencing the purchase of upper-class seats. The results also indicate that the customers who want chances to show-off themselves and differentiated services are more likely to buy upper-class seats.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 결론

참고문헌

키워드

상위등급 항공좌석 고급상품 결정요인 항공산업 Upper-class air flight seats Premium products Determinants Airline industry