웹2.0 환경에서 관광정보 생성 및 획득변화에 관한 탐색적 연구

• 영문명: An Exploratory Study of Tourism Information Creation and Acquisition Change under the Web 2.0 Environment: With a focus on bulletins of travel agencies and UCC
• 발행기관: 한국관광학회
• 저자명: 崔和春
• 간행물 정보: 『관광학연구』제33권 제2호, 227~244쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

Web 2.0 environment has brought about changes to the Internet environment so much as to make tourism consumers enabled to obtain travel and tourism information they want directly, not through travel agencies. The tourism market is flowing with tourism information in a form of User-Created Contents, being created by tourism consumers who have prior travel experiences, and the increasing amount of such travel and tourism information has hit a remarkable level. Such various pieces of tourism information as the texts, images, videos created by the user are being shared on the Internet freely. However, travel agencies still demonstrate an inferior level of customer service. This fact has been empirically confirmed, and so the researcher would like to lay the meaning of this research thereon.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사

참고문헌

키워드

웹2.0 블로그 UCC 관광정보 전자게시판 프로슈머 Web 2.0 Blog User Created Contents Tourism information BBS Prosumer