Research on Brand Value Dimensions of Employers: Based on Online Reviews by the Employees

• 영문명: Research on Brand Value Dimensions of Employers: Based on Online Reviews by the Employees
• 발행기관: 한국유통과학회
• 저자명: Meng XU
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 9 No.10, 215~null쪽, 전체 1쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

This study investigates employees’ online reviews, conducts in-depth text topic mining, effectively summarizes the dimensions of employer brand value, and seeks effective ways to build employer brands from a multi-dimensional perspective. This study employs samples of employer reviews, filter keywords according to word frequency-inverse document frequency, builds a review network containing the same keywords, explore the community and summarize the theme dimensions. Simultaneously, it makes a dynamic comparison and analysis of the employer brand value dimension of different industries and enterprises. The study shows that the community exploration theme can be summarized into 11 dimensions of employer brand value, and the dimensions of employer brand value are significantly different across industries and among different enterprises within the industry. The attention to the employer brand value dimension has a significant time change. Various industries pay increasing attention to the dimension of work intensity and career development, while employers pay steady attention to the dimension of welfare benefits. The findings of this study suggest that seeking the heterogeneity of employer brand resources from the multi-dimensional differences and changes is an effective way to improve the competitiveness of enterprises in the human capital market.

목차

1. Introduction

2. Literature Review and Research Framework

3. Data and Methodology

4. Data Analysis and Results

5. Conclusion

References

키워드

Online Review Employer Brand Co-occurrence Network Community Detection Topic Mining