여행사의 Off Line 유통기능 결정요인과 관계된 결속이 고객충성도에 미치는 영향

• 영문명: The effect of Travel Agencies' Off Line Distribution Function & Definition Factors on Customer Commitment & Customer Loyalty
• 발행기관: 한국관광학회
• 저자명: 郭榮大
• 간행물 정보: 『관광학연구』제32권 제6호, 407~429쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

The significance finding of the study were as follows. First, the travel agencies' sales promotion factor of off line distribution function definition factor is analyzed to have an effect on the customer loyalty and it is identified as an important variable factor to gain regular customers by establishing the distribution function with price discounts, additional benefits(travel goods) and miles(coupons, points). Second, it is verified that the factors indirectly effective to the travel agencies' off line distribution function definition factors to customer loyalty through the relationship commitment are the travel agencies' transactions, security, information, profits, giving and friendliness, that is, customers and travel agencies' are distributed geographically, internet reliability, security and user-friendliness are mostly not verified that it can be said it is urgent to concentrate on the variable factors revealed as off line distribution function definition factors to regenerate the off line distribution function.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 연구결과

V. 결론

참고문헌

키워드

여행사 Off Line 유통기능 결정요인 관계결속 충성도 Travel agencies' off line Distribution function definition factor Commitment Loyalty