新 觀光時代 觀光政策의 키워드, 觀光테크놀로지

• 영문명: The Keyword of Tourism Policy in the New Tourism Age, ‘Tourism Technology’
• 발행기관: 한국관광학회
• 저자명: 張秉權
• 간행물 정보: 『관광학연구』제32권 제6호, 201~219쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

In recent, the competitiveness of Korea tourism industry is not evaluated highly because of high price and low satisfaction, delayed advancement of tourism industry structure, etc. Therefore tourism technology concept has to introduce to increase the development of tourism industry. Tourism technology is a term coined by the Korea Tourism Organization that refers to the recent trend of incorporating technology with the tourism industry. Thus tourism technology is the broader concept the travel industry focused on ‘technology in tourism’. But tourism technology have not developed sufficiently by the public and private sector because of low interest in Korea. Specially the tourism technology has to become the keyword of tourism industry policy in the government. Lastly, Korea tourism technology has to pursuit the creation of guest utility, expansion of e-tourism market, development of new blue ocean market, establishment of business-friendly system, creation of play technology, growth of tourism brand asset.

목차

I. 서론

II. 관광테크놀로지의 개념 및 특성

III. 관광산업의 여건변화와 관광테크놀로지의 의의

IV. 관광테크놀로지 추진현황과 정책과제

V. 결론

참고문헌

키워드

관광테크놀로지 여행테크놀로지 신 관광시대 컨버전스 유비쿼터스 관광콘텐츠 Tourism Technology Travel Technology New Tourism Age Convergence Ubiquitous Tourism Contents