지역축제 유형별 방문객의 소비지출 차이분석

• 영문명: An Analysis of the Differences among Local Festival Visitors' Expenditure Patterns.
• 발행기관: 한국관광학회
• 저자명: 이범재 정경일
• 간행물 정보: 『관광학연구』제32권 제4호, 235~253쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

This research is to analyze the differences of local festival visitors' expenditure patterns between the types of festivals and expenses accounts, and finally seek measures to boost consumers' total expenses. Up to 40 festivals appeared in the “Ministry of Culture and Tourism, 2006' Culture Tourism Festival Report” were categorized by their 'subjects' and 'venue conditions' for this work. For the statistical analysis, t-test and one way-ANOVA were used. Th results show that the factors inducing festival visitors' expenditure are 'modern and local staple food' in the subjects category, and 'non-local visitors-oriented summer festivals held nearby famous tourist attractions in the 'venue conditions' category.

목차

I. 서론

II. 지역축제의 이론적 배경

III. 실증분석

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

지역축제 소재유형 개최지 여건 소비지출 Local festival The type of festival Venue condition Expenditure