어촌관광 방문동기에 관한 연구

• 영문명: Participants' Motivation of Fishing Village Tourism: Focusing on the Fishing Village Experience Tourism of East Coast
• 발행기관: 한국관광학회
• 저자명: 신동주 손재영
• 간행물 정보: 『관광학연구』제32권 제3호, 255~273쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This article is to analyze participants' motivation of fishing village tourism, offering an information needed to establish marketing strategy. This study is to find out the participants' motivation and examine its demographic and activity background. The data for this study were collected from a questionnaire survey of Fishing Village Experience Tourism participants. The result are as follows. First, as participants' motivation of Fishing Village Experience Tourism “marine reports”, “new experience”, “to enjoy nature environment and escape from routine life”, “to experience fishing village culture”, “socialization”, “to buy, eat and picking sea products” and “family togetherness” were extracted. Second, it was found that the participants’ motivation of fishing village tourism was varied according to demographic and activity characteristics.

목차

I. 서론

II. 이론적 고찰

III. 조사설계

IV. 분석결과

V. 결론

참고문헌

키워드

해양관광 어촌관광 방문동기 요인분석 Marine tourism Fishing village tourism Visiting motivation Factor analysis