관광레저도시 개발을 위한 방한 중국관광객 성향 분석

• 영문명: Analysis of Chinese Visitors to Korea for Developing Tourism Leisure Cities
• 발행기관: 한국관광학회
• 저자명: 김철원 김대관 이태숙
• 간행물 정보: 『관광학연구』제32권 제3호, 83~102쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

The study is to analyze Chinese visitors to Korea for developing Tourism Leisure Cities(TLCs), TLCs are business-led urban development conceived with the goal of developing an urban area with core functional areas in tourism, research and residential districts dedicated to housing, education, healthcare and cultural pursuits. Three pilot projects include Muju, Taean, and Southwest coast TLCs. In order to attract Chinese visitors to TLCs, their structural and behavioral patterns should be concerned. Looking at 10 or 20 years, possible introduction facilities, programs and management/marketing plan should be established in terms of current and laten needs and desires perceived by Chinese consumers. It is recommended that TLCs develop systems for policy/institutional support, destination development, demand creation, quality control and effective management

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석 결과

V. 분석결과의 시사점 및 탐색적 개발모형

참고문헌

키워드

관광레저도시 중국관광객 성향 분석 개발 모형 Tourism leisure city Chinese visitor Behavioral analysis Development model