2012여수엑스포 방문의사에 미치는 영향변수 추정

• 영문명: Estimating Determinants of Willingness-to-Visit to the 2012 Yeosu Exposition
• 발행기관: 한국관광학회
• 저자명: 이충기 윤설민
• 간행물 정보: 『관광학연구』제32권 제2호, 131~148쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.04.30

영문 초록

The purpose of this study is to estimate major determinants of willingness-to-visit(WTV) to the 2012 Yeosu Expo using a logit model. On-site surveys were conducted for 2,500 respondents across 16 metropolises and provinces based on quota sampling method. The results of logit model indicate that variables of travel time, population, number of owned cars, and age were found to be important determinants of WTV to the Yeosu Expo, supporting the previous studies. Two variables of population and number of owned cars appeared to be positively related to the WTV, whereas two variables of travel time and age were found negatively related to the WTV. The results suggest that travel time between origin and destination is the most important variable as an deterrent to travel.

목차

I. 서론

II. 선행연구 검토

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

여수엑스포 방문의사 결정요인 로짓모델 Yeosu Expo Willingness-to-visit Determinants Logit model