물리적 환경 지각이 감정과 서비스품질 지각에 미치는 영향

• 영문명: The Effects of Perceived Physical Environment on the Affect and Perceived Service Quality in College and University Foodservices
• 발행기관: 한국관광학회
• 저자명: 김현철 유재흥 이순자
• 간행물 정보: 『관광학연구』제32권 제2호, 61~81쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.04.30

영문 초록

Employing structural equation model this study examined the impacts of the perceived physical environment on student’s affect and perceived service quality of college and university food services. A total of 391 usable questionnaires were collected from students enrolled at universities in Cheonan City and Asan City, Chungnam, Korea. The results of these empirical tests indicated that the perceived physical environment have a significant effect on students’ positive and negative affect and these emotional responses have significant effect on their perceived service quality of campus dining. Finally, theoretical and practical implications on building marketing strategies for competitive college and university food service operations were discussed.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

단체급식 물리적 환경 감정 서비스품질 Institutional foodservice Physical environment Affect Service quality