HIS 이용의도와 이용행동의 예측과 이해를 위한 비교우위 경쟁이론모형 판별

• 영문명: Discrimination of Comparative Advantage CTM for Predicting and Understanding Intention to Use HIS and Usage Behavior
• 발행기관: 한국관광학회
• 저자명: 허향진 김태구
• 간행물 정보: 『관광학연구』제32권 제1호, 187~208쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.02.29

영문 초록

This paper examines hotel employees’ intention to use hotel information system(HIS) and usage behavior. Following a competing theoretical model (CTM) comparison approach, authors evaluated the extent to which prevailing intention-based models, including the technology acceptance model (TAM), the theory of planned behavior (TPB), and an integrated model of the TAM and TPB (IMTAMTPB), could predict and understand hotel employees’ intention to use HIS and usage behavior. Overall, findings suggested that the TAM may be more appropriate than the TPB and IMTAMTPB for predicting hotel employees’ intention to use HIS and usage behavior.

목차

I. 서론

II. 이론적 배경 및 연구가설

III. 연구방법

IV. 분석 결과

V. 논의 및 결론

참고문헌

키워드

호텔정보시스템 기술수용모형 계획행동이론 경쟁이론모형 내포모형 모형비교 Hotel Information System：HIS Technology Acceptance Model：TAM Theory of Planned Behavior：TPB Competing Theoretical Model：CTM Nested model Model comparison