호텔레스토랑의 서비스 스케이프가 직무만족에 미치는 영향

• 영문명: The Effects of Servicescape on Job satisfaction for Hotel Restaurant Employees
• 발행기관: 한국관광학회
• 저자명: 유양호
• 간행물 정보: 『관광학연구』제32권 제1호, 163~186쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.02.29

영문 초록

This study is to find out effects of the so called servicescape factors on the job satisfaction mediating emotional response and cognitive response. Data were gathered from employees working in the hotel restaurants. From the results of the survey, all of 15 analyzed hypotheses were suggested. The paper concluded that these results give practical application to improve the hotel human resource management. Considering the influential relationship between the effective management of servicescape and the employees’ psychological responses, these results is thought giving meaningful and tangible cues to those who consider internal marketing to enhance job satisfaction of the employees.

목차

I. 서론

II. 이론적 배경

III. 조사설계 및 분석방법

IV. 실증분석

V. 결론

참고문헌

키워드

서비스스케이프 감정반응 인지반응 직무만족 Servicescape Emotional response Cognitive response Job satisfaction