문화관광축제의 교육적 요인이 축제 만족과 행동의도에 미치는 영향 관계

• 영문명: The Effects Relationships of Educational Factors between Festival Satisfaction and Behavioral Intentions on Culture Tourism Festival: The Case of Iksan Seodong Festival 2006
• 발행기관: 한국관광학회
• 저자명: 이승용 김석출
• 간행물 정보: 『관광학연구』제32권 제1호, 119~139쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.02.29

영문 초록

Educational element has been playing significant role in a number of festivals in Korea. This study is to identify whether the correlationship exists among the variables such as educational program satisfaction, overall satisfaction and behaviour intention in case of Iksan Seodong Festival 2006. It was found that educational program satisfaction had positive correlation with both overall satisfaction and behaviour satisfaction. In addition, overall satisfaction and behaviour intention was also found to be positively correlated. This implies that the festival visitors’ educational needs are very important and extended educational programs must be developed for the success of the festival.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석결과 및 해석

V. 결론

참고문헌

키워드

문화관광축제 교육적 요인 축제만족 행동의도 다중회귀분석 Culture tourism festival Educational factor Festival satisfaction Behavioral intention Multiple regression analysis