강화도 이미지에 따른 관광지 선택에 관한 실증적 연구

• 영문명: An Empirical Study on Choice in Tourism According to the Image of Ganghwa-do
• 발행기관: 한국관광학회
• 저자명: 채예병
• 간행물 정보: 『관광학연구』제31권 제6호, 353~369쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

This study involves extracting the variable factors of the image of tourist areas and the empirical analysis through which what effect the image prior to and after the visit has on the regional image formation of Ganghwa-do and on the tourists’ return visit. The conclusion is: First, the items related to the image of Ganghwa-do include convenience facilities at the tour area, sightseeing attraction of Ganghwa-do, positive, negative, and stimulating image. while the positive image had been a vital effective variable before the visit, This study result, to affect the choosing of Ganghwa-do as a favorite tourist spot by enhancing the image, The following measures: First, making positive change in the image of Ganghwa-do. The cognitive image should be improved rather than the affective image. Second, to enhance the image of Ganghwa-do and attract more return visit.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

정서적 이미지 인지적 이미지 관광지 선택 자극적 이미지 Affective image Cognitive image Choice in Tourism Stimulating image