카지노 서비스품질과 방문객의 행동특성이 태도에 미치는 영향

• 영문명: Impacts of Casino’s Service Quality and Visitors’ Behavioral Characteristics on Their Attitude toward: An Application of Log-likelihood Ratio Test
• 발행기관: 한국관광학회
• 저자명: 곽강희 소국섭
• 간행물 정보: 『관광학연구』제31권 제6호, 93~113쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

This paper is to examine the impacts of casino’s service quality and visitors’ behavior characteristics on their attitude toward domestic casino establishments such as intention to revisit and recommend and overall satisfaction. Further, authors tried to identify if there is any difference between groups classified by moderating variables such as nationality, preferring game and gender as to the impacts mentioned above. As a result, two of moderating variables, preferring game and gender was found influencing differently. An Ordered Probit Model and Log-likelihood Ratio Test were applied to accomplish an goal of this study. So, the comparison with the influence of independent variables on visitors’ post-attitude was performed by applied cause and effects model. Finally, the useful marketing implications were provided for facility suppliers.

목차

I. 서론

II. 이론적 고찰

III. 인과모형 및 가설설정

IV. 자료 및 모형추정

V. 결론 및 시사점

참고문헌

키워드

카지노 서비스품질 방문객태도 서열 프로빗 모형 우도비율검정 Casino service quality Visitor’ attitude toward Ordered probit model Log-likelihood ratio test