관광 e-마켓플레이스의 참여요인에 관한 연구

• 영문명: Determinants of Participation in Tourism e-Marketplace
• 발행기관: 한국관광학회
• 저자명: 김근형 홍지환 서용건
• 간행물 정보: 『관광학연구』제31권 제6호, 31~51쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.31

영문 초록

E-marketplace is a kind of B2B e-business system that supports business transactions between companies. If e-marketplace could be revitalized, we might expect not only the development of related industry but also the decrease of transaction costs between companies. Likewise, it is necessary to introduce and revitalize e-marketplace in tourism industry. Participants to tourism e-marketplace might be tourism-related companies like as travel agencies, lodging and shipping companies, etc. Also tourists want to search a variety of tourism products or contents. So tourism e-marketplace might have to include characteristics of B2C e-business systems as well as B2B e-business systems. Factors were found by analyzing the existing papers related with B2B e-marketplace and B2C web site. The purpose of this paper is to enumerate and assess significant factors that might influence in participating in the tourism e-marketplace through statistical survey.

목차

I. 서론

II. 이론적 고찰

III. 연구모형 및 가설

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

e-마켓플레이스 관광e-마켓플레이스 조직특성 혁신특성 기능특성 e-marketplace Tourism e-marketplace Organization characteristics Innovation characteristics Functionality characteristics