경쟁적 관계에 있는 패밀리레스토랑 체인 간의 효율성 비교

• 영문명: Comparing Relative Efficiency of Competing Family Restaurant Chains
• 발행기관: 한국관광학회
• 저자명: 윤지환 최규완
• 간행물 정보: 『관광학연구』제31권 제5호, 337~353쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.10.31

영문 초록

This paper evaluates relative efficiency of two global family restaurants, by using DEA. While most of previous DEA literatures on restaurant industry studied efficiency of single restaurant chain. This paper tries to compare the relative efficiency between two competing restaurant chains having similar input-output structures. This also differs from the other works in that it adopts various methods of DEA and analyzes not only technical efficiency and pure technical efficiency, but also scale efficiency and input factor efficiency. These analyses lead to the finding that the two chains have differences in technical, pure technical and factor efficiencies but not scale efficiency. Results will be helpful in understanding the competition structures of the restaurant service industry where competition is getting intense.

목차

I. 서론

II. 선행연구의 고찰

III. 연구방법론

IV. 분석결과 및 시사점

V. 결론

참고문헌

키워드

외식업 패밀리 레스토랑 자료포락분석 효율성 규모에 대한 보수 Restaurant business Family restaurant Data envelopment analysis Efficiency Return to scale