패밀리 레스토랑의 가격할인이 종사원의 직무만족과 고객지향성에 미치는 영향에 관한 연구

• 영문명: The Effect of the Price Discount on Job Satisfaction and Customer Orientation of Service Employees in the Family Restaurants
• 발행기관: 한국관광학회
• 저자명: 김대철 정미란 박희자
• 간행물 정보: 『관광학연구』제31권 제4호, 383~403쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.08.31

영문 초록

As job environmental changes with price discount is being increased in the family restaurant, service employees tend to experience heavy work load and feel the job dissatisfaction. This study is to find out the effect of the price discount on job satisfaction and customer orientation of service employees in the family restaurants. A factor analysis delineated five dimensions of the price discount. A regression analysis yielded mental burnout had negatively influence on job satisfaction and customer orientation of service employees. The findings of this study suggest that restaurant managers should understand service employees and make good use of price discount in the family restaurants.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 실증분석

IV. 결론

참고문헌

키워드

가격할인 직무만족 고객지향성 패밀리 레스토랑 Price discount Job satisfaction Customer orientation Family restaurants