퍼지 모형을 이용한 호텔 기업의 경영성과 평가에 관한 연구

• 영문명: Performance Evaluation for Hotels based on the Fuzzy-AHP Model
• 발행기관: 한국관광학회
• 저자명: 이형룡 김창현 박슬기
• 간행물 정보: 『관광학연구』제31권 제4호, 199~219쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.08.31

영문 초록

There is a need for an integrated performance evaluation method that utilizes non-financial factors in determining the success rate of hotels. This study explores a new evaluation system what is called ‘Fuzzy-AHP’(Analytic Hierarchy Process). A survey was conducted among Super-Deluxe Hotels in Seoul using four core performance drivers. These drivers were Financial, Customer, Process, Learning and Growth aspects. Authors showed that the financial aspect was considered the most important among the four core factors. This was followed by customer, learning and growth, and process aspects, in that order.

목차

I. 서론

II. 이론적 배경

III. 연구 설계

IV. 실증 분석

V. 결론

참고문헌

키워드

경영성과 평가모형 Fuzzy-AHP 모델 Performance Evaluation Model Fuzzy-AHP Model