레스토랑의 와인이벤트 속성과 만족도에 관한 연구

• 영문명: Wine Event Attributes of the Hotel Restaurants and Customer Satisfaction: The Super Deluxe Hotels in Seoul
• 발행기관: 한국관광학회
• 저자명: 고재윤 정미란
• 간행물 정보: 『관광학연구』제31권 제2호, 323~337쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

The main purposes of this study were to find out which factors are more important or contributable to the satisfaction of wine event participants of the hotel restaurants. A factor analysis delineated four dimensions of attributes of wine events: entertainments, hotel quality, wine and food, professionality of event. Mean values indicated that matching of wine and food was primary important attribute for participants. The regression analysis yielded 'entertainments', 'wine and food' and 'professionality of event' had positively influence on satisfaction of wine event participants. And the satisfaction level had positively influence on revisit and recommendation of wine events. This paper provides marketers and owners of hotel and people who planning to hold a special event with the useful clues to understand participants behavior of wine events.

목차

I. 서론

II. 문헌 고찰

III. 연구방법

IV. 결과분석

V. 결론

참고문헌

키워드

와인이벤트 호텔레스토랑 고객만족 Wine Events Hotel Restaurants Customer Satisfaction